direct
mail, website, telemarketing, promotions, events, and more
– their database is now a mix of customer information
with some critical data missing in each of the contact fields.
There are several companies all over the world, offering
database appending services with high match rates. Through
these services you can have a foolproof database that will
help you in generating more bang for each marketing dollar
you spend.
Here are the top 10 reasons, why you should invest in getting
your database appended right away.
1. Revive
old contacts – It will help you in getting the
latest customer contact details including name, title, phone,
email ID, mailing address, state, zip, and more, so that you
can communicate even to old and lost customer contacts. The
updated NCOA in the vendor’s database will enable you
to reach the ones who had moved out and re-touch them.
2. Open
doors to new ways of marketing – Once you get
the complete database in your hand, you can touch your prospects
at several points through multi-channel marketing. By having
a direct marketing strategy with a mix of email, direct mail
and telemarketing activities, you can increase your customer
participation and retention rates.
3. Boost
response rates – Reduce wastage due to undeliverable
mails, boost response rates and increase savings on postage
and printing. This will significantly reduce your customer
acquisition and marketing costs.
4. Data
cleansing – Apart from adding the missing info
you can also get your data corrected for errors such as obsolete
locality names; miss-spelt localities, names and e-mail Ids,
zip codes; fraud names and email addresses, among others.
5. Save
the hassle, cost, time and resources – You can
get access to millions of appended records based on your need,
minus the hassle of collecting, collating, managing and updating
the database.
6. Gain
competitive advantage – By delivering the right
content to the right prospects at the right time, through
the right channel, you can move a step ahead of your competition.
Cost of acquiring new customers is much higher than keeping
the old ones, so leverage the potential of your existing contacts.
7. Faster
turn-around – Data appending vendors provide
a host of appending services such as email appending, phone
appending, fax appending, address appending and reverse appending.
They provide append rates ranging from 30-70% (based on the
shape of your in-house database) and deliver results within
a week or two, so that you can start your full-circle marketing
campaign right away.
8. Enhance
data integrity – Through the appending services
you will get a complete and robust database. You can also
get other demographic details of your prospects while appending
– such as age, sex, income, credit score, etc. This
will help you in understanding your market and craft highly
targeted marketing strategies.
9. Get
verified contact details – All the records appended
are checked and thus guarantee 100% delivery so that you can
ensure accuracy in your marketing campaign.
10. Affordable
– Thousands of records are appended for just a couple
of dollars. When compared to in-house costs that you will
incur in updating your database, this one is among the cheapest
ways and generates greater ROI.
The benefits that your business will witness are more than
the ones mentioned here. Take action now, run marketing activities
based on your robust in-house database to attract and retain
your prospects; otherwise your competition will sweep them
away from you.
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