If
targeted correctly and message crafted aptly, e-marketing
can help you deliver the right content to the right prospect
at the right time in the selling cycle and continuously achieve
high response rates from quality prospects. Perhaps, that
would explain why Microsoft sends out over 20 million email
marketing pieces every month.
If you are still unsure, then here are the top 10 reasons,
why you should invest in email marketing right away.
1. Global
reach: No matter where you are or whom you need to
reach, targeted emails pave the way. Borders are no obstacles
in email marketing.
2. Lower
cost: Costs incurred in designing, executing, testing,
sending and receiving an email is up to 78% less for a run
of 5000 over paper-based direct mail version. When you add
e-mail to your marketing mix, you spend less time, money and
resources than with traditional marketing vehicles like direct
mail or print advertising.
3. Interactive:
You can innovatively initiate campaigns using graphics, videos,
music, quiz, game or whatever that will be of interest to
your prospect, to grab his attention and interest immediately.
4. Highly
personalized: Email enables you to personalize and
greet every person you target. This helps in creating a special
bond with the prospects.
5. Round
the clock marketing: With an email the audience can
understand your offering even when you are out of office.
6. Measurable
results: Special tools are available that accurately
measure click-through rate, conversion rate, how a person
one arrived at your website, and more, to enable you to assess
the success of different email campaigns.
7. Targeted
marketing: Since prepackaged and custom-built lists
are available, you could reach only those who might require
your services, solutions or products without bothering those
who do not. You can select each one of your targets based
on geography, age, income, spends, and many other parameters.
8. Opt-in
or unsubscribe options: Emails contain opt-in and opt-out
options which help you to shortlist your prospects and reach
only the ones genuinely interested in your offerings.
9. Faster
response: Time to receive responses through e-mail
is one to three days, where you will get maximum responses
on day one itself, while a direct mail campaign would take
minimum 7 to 12 days to generate any responses. Further, responding
to a direct mail is more cumbersome, while a person can respond
to an email immediately.
10. Simplest:
Executing an email campaign is simple and you can do it sitting
at home without any extensive resources.
Online marketing is a high response and opportunistic medium
for communicating with customers, and if executed right, has
the power to bring huge benefits to your business. Go ahead,
initiate an extremely targeted e-marketing and see your profits
grow. Many of your competitors are doing it already!
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