Press Releases

SourceLists identifies email marketing as the best tool to retain customers and increase loyalty

E-marketers: by keeping regular contact with your existing customers and making them feel special by providing great deals you can ensure a lifelong pipeline of loyal customers.

San Francisco, CA, August 30, 2006 – SourceLists, a leading multi-channel marketing firm, conducted an in-house research by measuring repeat purchases of customers who were contacted regularly through email after their initial purchase and the ones who were not. The results prove that email marketing is way ahead of other tools of direct marketing in terms of retaining customers.

“Our research was conducted on a sample of 200 existing customers. We tried different channels of marketing, but email marketing was way ahead in terms of efficiency, measurability and response. A simple email is the easiest way to keep in touch with your customers and make them feel good about doing business with you,” James Anderson, E-Marketing Manager, SourceLists said.

In these customer retention email marketing letters, SourceLists sent valuable information about new market trends, special discount offers on new deals, articles on how to keep house database clean and effective, and much more.

One of the SourceLists client, who runs a leading recruitment company in CA said, “We have a very extensive database of job seekers and prospects, keeping it updated was a major problem for us. SourceLists had provided email-appending services to us at 75% append rate, but that was not the end. They sent regular updates on new developments in their recruitment leads and other articles that helped us in maintaining our database.”

About SourceLists

San Francisco, CA-based SourceLists was founded in the year 1999. With the goal to enhance response rates for our clients’ online marketing initiatives, and through years of experience, we have averaged over 100% increase in ROI for our clients. Our clients range from Fortune 500 companies with global markets to small, local businesses across industries.

Source Lists’ end-to-end online marketing solutions include business list building, data appending, and email marketing. Starting from enhancing your existing customer list, building new list, email campaign planning, designing and execution, to campaign tracking, stats analysis and finally reporting; our full-circle e-marketing services help you enhance profitability, improve corporate image, grow customer base, and maximize your sales.